Abstract: Music is often embedded in or otherwise coupled to videos including television shows, movies, commercials, and user-generated video viewed on television, DVDs, movie theaters, or via computer networks. Disclosed are methods, systems, and apparatus enabling user selection and/or purchase of copies of the embedded music. The present invention allows a user to immediately purchase and obtain (e.g., by wireless transmission) complete versions of music associated with a video as well as other music by the artist or other artists. During presentation (play) of the video, a user can request information about the background music or related products through an interactive interface, which includes an indicator that alerts the user to subject media available for review and/or purchase. A method and apparatus for coupling audio data with identifier tags in cooperation with the interactive interface is also disclosed, as is a control system for effecting operation of the interactive interface.