Abstract: Provided are tissue products containing an additive adapted to reduce skin irritation, such as a lotion, and a colorant may be manufactured with relatively low total add-on amounts of the additive without reducing effectiveness, while providing the product with a distinct aesthetic appearance. In a specific embodiment, the additive composition comprises an oil, a wax, and a colorant comprising a pigment and a wetting agent. The additive and colorant, which are preferably both hydrophobic and non-aqueous, are be added simultaneously and in the same pattern so as to provide a tissue product having a distinct aesthetic appearance that also provides a cue to the user that the product comprises a soothing additive. In certain instances an aesthetic pattern, particularly a coloured pattern, provides a visual cue to the user and reinforces the benefits of the product, enabling lower additive add-on levels without degrading the user experience.