Abstract: An exhibitor trailer for the convenient displaying of goods, wares and services at exhibits and trade shows. The trailer overcomes the laborious task of having to unload the goods to be exhibited, setting up the goods for display and then reloading. The trailer includes a top panel which is retractable into a vertically disposed position to serve as a display panel. One side panel of the trailer is hinged at about midpoint so that a retractable display counter can project out from the side of the trailer for ease of viewing. In each corner of the trailer there is provided a vertically adjustable caster wheel to provide easy maneuverability and leveling of the trailer.