Patents by Inventor Lawrence P. Ip

Lawrence P. Ip has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Demographic classifiers from media content
    Patent number: 8739207
    Abstract: Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.
    Type: Grant
    Filed: August 21, 2012
    Date of Patent: May 27, 2014
    Assignee: Google Inc.
    Inventors: Julie Black, Lawrence P. Ip, Emre Y. Baran
  • Demographic classifiers from media content
    Patent number: 8255948
    Abstract: Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.
    Type: Grant
    Filed: April 23, 2008
    Date of Patent: August 28, 2012
    Assignee: Google Inc.
    Inventors: Julie Black, Lawrence P. Ip, Emre Y. Baran