Abstract: A lift truck pivot frame paper roll handling clamp assembly for engaging and moving paper rolls of varying diameter. The clamp has a mounting frame that is rotatably mounted on a lifting apparatus of the lift truck. A pair of sub-frames are pivotally attached to the mounting frame by four pivot arms which permit eccentrical pivoting of the sub-frame in relation to the mounting frame. This eccentric pivotal motion is essentially a guided linear side shift movement of one end of the sub-frame and guided a circular segment path at the other end thereof. This results in a turning generally about a "floating point" approximately halfway between the center of gravity of the roll and the body of the clamp. The clamp assembly also includes a pair of hydraulically actuated opposing clamp arms pivotally connected to the sub-frame for gripping paper rolls of varying diameter.