Abstract: Techniques are described that enable a user to create and use a secret user account on a social networking system that is undiscoverable by other user accounts unless invited to interact by the secret account. In some cases, a social networking system receives a request to create a secret account, and creates the secret account. The social networking system may provide, in association with the secret account, account settings for the secret account that cause the social networking system to exclude the secret account from search results on the social networking system, and obscure activity by the secret account from a first user account. The social networking system may cause presentation of a control in a user interface associated with the secret account to invite a second user account to interact with the secret account.

Abstract: Systems, methods, and non-transitory computer-readable media can determine a multi-part identifier captured using one or more cameras associated with the computing device, the multi-part identifier including at least a first portion that references a site, a second portion that references an entity, and information describing one or more actions. A digital destination associated with the multi-part identifier can be determined based at least in part on the first portion and the second portion of the multi-part identifier. One or more actions to be performed in relation to the digital destination can be determined based at least in part on the information included with the multi-part identifier.