Abstract: A method of processing polyethylene for use as an extruded blow molding resin to improve the properties and processability thereof is accomplished by modifying a polyethylene resin having a molecular weight distribution (Mw/Mn) of less than about 10. The modification is carried out by the addition of a free radical initiator to the resin during extrusion of the resin to increase the rheological breadth of the polyethylene from about 10% to about 60% compared to unmodified polyethylene resin extruded under similar conditions. In another aspect of the invention, a polyethylene resin having higher melt index is processed to provide a desired final melt index by the addition of a free radical initiator where it would otherwise be necessary to utilize a resin having lower melt flow, and which is more difficult to process.