Abstract: A method and system are provided for ensuring creation of authentic online profiles. The method includes providing an option to a user for enabling capturing of digital media depicting the user's appearance. Further, digital media using a camera associated with a user device is captured, if the user chooses to allow the capturing of digital media. Furthermore, at least one instruction is communicated to the user for performing one or more actions. Subsequently, the captured digital media is transmitted for verification, without allowing the user to modify the captured digital media. Thereafter, the captured digital media is verified by analyzing the captured digital media for approving or rejecting the captured digital media.

Abstract: A method and system for balancing the supply of desirable users with the demand by other users to date them in an online dating system is provided. The method includes enabling a first user to make an offer to pay or to be paid a compensation for having a date with a second user. The offer made by the first user is transmitted to the second user. The second user responds to the first user by accepting, rejecting or making a counter offer. The first user and the second user are allowed to communicate only after any one of the users accepts an offer.

Abstract: A method, system and computer program product for advertising supported matchmaking services includes logging onto a matchmaking service website for accessing a basic set of matchmaking functionalities. Completing at least one specified action on the first matchmaking service website generally assists the matchmaking service website in increasing revenue. Receiving incentive points, associated with the completing of the at least one specified action, encourages a generally consistent and generally productive use of the matchmaking service website. A list of premium matchmaking functionalities enhances a use of the matchmaking service website, wherein use of each of the premium matchmaking functionalities requires a predetermined number of the incentive points.