Abstract: Increased user interaction performance in group settings is achieved by providing individually interactive secondary content to individual users of a group of users, including a group that is consuming content from a single display device. A group of users is defined based upon detected commonalities. Secondary content is concurrently presented to the defined group of users and includes both non-interactive and interactive content. The interactive content is individually and separately presented to multiple users of the defined group, including co-located users that were consuming the primary content from a single physical display device. The individual and separate presentation includes presenting multiple panels, or sub-divisions, on the single physical display device, with individual, separate panels directed to individual ones of the multiple co-located users and the utilization of personal computing devices that are associated with specific ones of the multiple co-located users.

Abstract: Increased user interaction performance in group settings is achieved by providing individually interactive secondary content to individual users of a group of users, including a group that is consuming content from a single display device. A group of users is defined based upon detected commonalities. Secondary content is concurrently presented to the defined group of users and includes both non-interactive and interactive content. The interactive content is individually and separately presented to multiple users of the defined group, including co-located users that were consuming the primary content from a single physical display device. The individual and separate presentation includes presenting multiple panels, or sub-divisions, on the single physical display device, with individual, separate panels directed to individual ones of the multiple co-located users and the utilization of personal computing devices that are associated with specific ones of the multiple co-located users.

Abstract: Technology is described for providing an engaging and interactive advertising experience to a user. In one embodiment, an advertising avatar (also known as “advertar”) is created based on information provided for a product or service. An advertisement may be generated and provided to the user that employs the advertising avatar as a digital spokesperson to promote a certain brand of product and/or service. Upon receiving the advertisement, the user can interact with the advertisement by clicking on the advertising avatar or via voice and/or gesture control. A user may be presented with additional information about the brand in response to the user interaction.