Abstract: The present disclosure involves systems, software, and computer implemented methods for generating insights based on numeric and categorical data. One example method includes receiving a request for an insight analysis for a dataset that includes at least one continuous feature and at least one categorical feature. Continuous features can have any value within a range of numerical values and categorical features are enumerated features that can have a value from a predefined set of values. A selection of a first continuous feature for analysis is received, and at least one categorical feature is identified for analysis. A deviation factor and a relationship factor are determined for each identified categorical feature. An insight score is determined for each identified categorical feature that combines the deviation factor and the relationship factor for the categorical feature. The insight score is provided for at least some of the identified categorical features.