Abstract: Encoded magnetic strip cards are fed into apparatus which reads encoded data on the card. The card is fed into and out of the apparatus through a passageway defined by a guide which also serves as a mount for mechanical and electronic components. The guide is precisely constructed so that the thickness and width of the passageway are slightly greater than the corresponding dimensions of the card and the card does not jam in the passageway. In one form of the invention the guide is formed of two generally T-shaped, overlapping, interfitting members. In a second form of the invention the guide is formed of two opposed T-shaped side members and two plates relieved at their edges to receive the legs of the side members.