Abstract: Equipment and methods for entering and conducting a prize drawing game of chance are disclosed, some of which do not require the participant to make a purchase or pay anything of value in order to enter. Entry forms are provided which depict and advertise the product which the game promotes, and which include spaces for the entrant to write self-identifying information. The entry forms also include a laser-scannable bar code which uniquely identifies the product being promoted. The inclusion of this bar code facilitates automated sorting of entry forms and makes practical the processing of a plurality of games, each promoting a different product, simultaneously within a single, centralized processing facility. The entry form also includes spaces in which the entrant is required to write the universal product code number which uniquely identifies the product being promoted.