Abstract: A method for testing advertising, said method comprising the steps of: recruiting prospective survey respondents within a single online platform and collecting inputs from the respondents representing a prospective advertising audience regarding their advertising creative variant preferences and desirability as customers, combining the individual inputs from the survey respondents to compute at least one score for each pairing of audience and creative; and recommending actions based on the computed score, wherein the recommended actions include at least one of activating pairings with high preference scores and density of desirable customers; suppressing pairings with low preference scores or low density of desirable customers; or conducting another test after changing at least one of the audience or advertising creative variants, wherein the recommended actions are within the single on-line platform.

Abstract: An indication is received. The indication is associated with a selection of an identifier on a webpage that at least in part specifies an enhanced content configuration. An enhanced content configuration is set at least in part by using the received indication. The enhanced content configuration can be used to enhance content included on a webpage.

Abstract: Delivering enhanced content is disclosed. An indication of content included on a webpage that is to be enhanced is received. Enhanced content is selected from a specified enhanced content provider previously specified from among a plurality of enhanced content providers. The selected enhanced content is associated with the content to be enhanced. The enhanced content is associated with a display of the webpage.

Abstract: Determining performance of an electronic advertisement is disclosed. Data associated with a measured time of the electronic advertisement is received. The received data is analyzed to determine a performance value of the advertisement. In some cases, the performance value is associated with a time based electronic advertisement cost model.