Abstract: Systems and methods for generating and/or deploying an accurate, interactive, screener web page are provided. A method may include receiving a modular framework question including a subject field that is initialized in an empty state. The method may include filling the empty subject field with a subject text to create a completed question. The method may include transmitting the completed question as part of the interactive screener web page to a survey participant; receiving, as input to the interactive screener web page, a response to the completed question; generating, in real-time, a response score based on the response; and routing the survey participant to an on-line survey when the response score satisfies a predetermined threshold response score, and routing the survey participant away from the on-line survey when the response score fails to satisfy the predetermined threshold response score.