Abstract: A medicament applicator having a stick handle and a connected applicating end portion in the shape of a pleasing and amusing character that is well known to a child. In one form of the invention, the applicating end is formed of a cellular material, e.g. a sponge or foam capable of releasably retaining in the pores or cells thereon a medicament to be administered. In another form, the applicating end may be formed of a confectionary material having mixed therein a medicament which is administered to the child as the child sucks thereon. A package having one or more wells is provided to store and/or ship such applicators and/or medicament until readied for use.