Abstract: A bearing comprising inner and outer members having inner and outer raceways spaced apart to define an annular space, a plurality of rolling elements in the annular space between the raceways, said rolling elements adapted to engage said members at inner and outer raceway contact zones, and means operable during operation of the bearing to cause at least the rolling elements in the load zone to assume a non-negative skew angle within a predetermined angular range; said rolling elements having a skew angle when the rolling element axis and the axis of the bearing are not coplanar and said skew angle being positive when the friction force components in the axial direction arising in each contact between a rolling element and said raceways and acting on the rolling element are so directed that they add onto or are codirectional to the axial component of the normal contact force load carried by said rolling element at that contact.