Abstract: Embodiments provide improved mechanisms for converting data, via data graduation performed by an intermediary integration system, of data for use via a converted data access application.

Abstract: Embodiments of the present disclosure provide for improved interoperable data management between a user-accessed software application and an embedded software application. In some contexts, a user-accessed application provides both its own functionality as well as enabling access to functionality of an embedded application. The embedded application is accessed via a data-driven connection that provides several technical advantages and addresses various data interoperability and persistence problems. In some embodiments, a user-accessed application may be configured to provide functionality of multiple embedded applications consistent with the innovations herein described.

Abstract: Embodiments of the present disclosure provide for improved interoperable data management between a user-accessed software application and an embedded software application. In some contexts, a user-accessed application provides both its own functionality as well as enabling access to functionality of an embedded application. The embedded application is accessed via a data-driven connection that provides several technical advantages and addresses various data interoperability and persistence problems. In some embodiments, a user-accessed application may be configured to provide functionality of multiple embedded applications consistent with the innovations herein described.

Abstract: Embodiments of the present disclosure provide for improved interoperable data management between a user-accessed software application and an embedded software application. In some contexts, a user-accessed application provides both its own functionality as well as enabling access to functionality of an embedded application. The embedded application is accessed via a data-driven connection that provides several technical advantages and addresses various data interoperability and persistence problems. In some embodiments, a user-accessed application may be configured to provide functionality of multiple embedded applications consistent with the innovations herein described.

Abstract: Embodiments of the present disclosure provide for improved interoperable data management between a user-accessed software application and an embedded software application. In some contexts, a user-accessed application provides both its own functionality as well as enabling access to functionality of an embedded application. The embedded application is accessed via a data-driven connection that provides several technical advantages and addresses various data interoperability and persistence problems. In some embodiments, a user-accessed application may be configured to provide functionality of multiple embedded applications consistent with the innovations herein described.

Abstract: A method for estimating web traffic to a website is disclosed. The method may include obtaining a first set of reporting information from a secured external source that directs traffic to the website. The first set of reporting information may have a corresponding portion of reporting information which is not provided from the secured external source. The method may include obtaining a second set of reporting information from a unsecured external source that directs traffic to the website. The second set of reporting information may be different than the first set of reporting information. The method may also include generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Abstract: A method of determining search engine rank for digital content. The method may include performing a search for digital content on a network using a search term to obtain search results. The method may also include obtaining search engine optimization data from the search results and analyzing the search engine optimization data to determine a position of digital content related to an entity with respect to non-category specific search results and sub-links of non-category specific search results.

Abstract: One embodiment includes a method for estimating web traffic to a website. The method includes obtaining a subset of first set of reporting information from a secured external source and a second set of reporting information from a unsecured external source. The first set of reporting information includes a corresponding set of secured reporting information which is not provided. The method also includes generating an estimation of the amount of traffic directed to the website from the secured external source by correlating the second set of reporting information with the first set of reporting information, and obtaining an estimated revenue value of the traffic from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source.

Abstract: One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword.

Abstract: Search engine optimization for all digital content of an entity, including category specific content such as images, videos, products, news, places, and other content, can change the entity's visibility on the internet, particularly on search engine result pages. A method for increasing search engine optimization of digital content can include performing a search and analyzing the search results to identify category specific search results. The method can further include determining an equivalent search engine ranking for each category specific search result that depends on one or more factors and making a recommendation on how to increase the search engine optimization of the entity's digital content.

Abstract: One embodiment includes a method for estimating web traffic to a website. The method includes obtaining a subset of first set of reporting information from a secured external source and a second set of reporting information from a unsecured external source. The first set of reporting information includes a corresponding set of secured reporting information which is not provided. The method also includes generating an estimation of the amount of traffic directed to the website from the secured external source by correlating the second set of reporting information with the first set of reporting information, and obtaining an estimated revenue value of the traffic from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source.

Abstract: A method for estimating web traffic to a website is disclosed. The method may include obtaining a first set of reporting information from a secured external source that directs traffic to the website. The first set of reporting information may have a corresponding portion of reporting information which is not provided from the secured external source. The method may include obtaining a second set of reporting information from a unsecured external source that directs traffic to the website. The second set of reporting information may be different than the first set of reporting information. The method may also include generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Abstract: One embodiment includes a method for estimating web traffic to a website. The method comprises obtaining a first set of reporting information from a secured external source that directs traffic to the website, the first set of reporting information having a corresponding portion of reporting information which is not provided from the secured external source, obtaining a second set of reporting information from a unsecured external source that directs traffic to the website, the second set of reporting information being different than the first set of reporting information, and generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Abstract: A method of determining search engine rank for digital content. The method may include performing a search for digital content on a network using a search term to obtain search results. The method may also include obtaining search engine optimization data from the search results and analyzing the search engine optimization data to determine a position of digital content related to an entity with respect to non-category specific search results and sub-links of non-category specific search results.

Abstract: A method of determining search engine rank for digital content. The method may include performing a search for digital content on a network using a search term to obtain search results. The method may also include obtaining search engine optimization data from the search results and analyzing the search engine optimization data to determine a position of digital content related to an entity with respect to non-category specific search results and sub-links of non-category specific search results.

Abstract: A method of determining search engine rank for digital content. The method may include performing a search for digital content on a network using a search term to obtain search results. The method may also include obtaining search engine optimization data from the search results and analyzing the search engine optimization data to determine a position of digital content related to an entity with respect to non-category specific search results and sub-links of non-category specific search results.

Abstract: Search engine optimization for all digital content of an entity, including category specific content such as images, videos, products, news, places, and other content, can change the entity's visibility on the internet, particularly on search engine result pages. A method for increasing search engine optimization of digital content can include performing a search and analyzing the search results to identify category specific search results. The method can further include determining an equivalent search engine ranking for each category specific search result that depends on one or more factors and making a recommendation on how to increase the search engine optimization of the entity's digital content.

Abstract: One example includes a method of attributing revenue to keywords for an entity having an entity website. The method may include obtaining the keywords used in a secured search on a search engine that result in a visit to an entity website and determining a position or rank of a webpage of the website on a search results page resulting from searching the keyword. The method may further include estimating, based on the rank of the webpage, a number of visits to the website that result from secured searches of the keyword.

Abstract: One embodiment includes a method for estimating web traffic to a website. The method comprises obtaining a first set of reporting information from a secured external source that directs traffic to the website, the first set of reporting information having a corresponding portion of reporting information which is not provided from the secured external source, obtaining a second set of reporting information from a unsecured external source that directs traffic to the website, the second set of reporting information being different than the first set of reporting information, and generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Abstract: One example includes a method of increasing search engine optimization (SEO) performance of a social media website of an entity. The method includes obtaining SEO data from a webpage of the entity and obtaining SEO data from the social media webpage of the entity. The method further includes generating a report based on the SEO data from the webpage and SEO data from the social media webpage that indicates a level of the search engine optimization performance of the social media webpage of the entity.