Abstract: Apparatus (10) is disclosed including a series of equally spaced air jets (36) in the center plate (18) of a channel (14). An end cover plate (22) and a cover (48) close the channel (14) to form a tunnel having infeed and outfeed ends. In the most preferred form, the air jets (36) are wedge-shaped depressions formed in the center plate (18) having semicircular end walls (38) including apertures (42) in fluid communication with a compressed air enclosure (44) secured to the center plate (18). The free end of a continuous strip of coupon items is inserted into the infeed end where it is under the control of the air flow created by the air jets (36) within the tunnel. A coupon item is then cut from the continuous strip and travels under the control of the air flow within the tunnel and through the outfeed end thereof. In a preferred form, the end cover plate (22) is arcuately shaped outward and downward to direct the coupon item into a hopper (32) which later receives the ready-to-eat food product.