Abstract: A vertically oscillating fishing lure has an elongated lure body with a transversely extended wing secured to the body in position such that a substantial portion of the wing is positioned longitudinally forwardly of the center of gravity of the lure. A hook is pivotally secured to the lure body adjacent the rearward end thereof and an attachment eye is secured at the forward end at a vertical position no lower than the lowest portion of the wing whereby a vertically oscillating generally sine wave action is imparted to the lure in response to forward advancement to the water by a line attached to the eye.