Abstract: Convergence systems described in the prior art typically focus on advancing hardware architecture. Such systems provide limited solutions as consumers are restricted to the use of proprietary networks, incur significant extra costs upgrading their equipment and pay subscription fees. General public demands low cost solutions for the consumption of the Internet media content in a traditional TV watching experience in the living room. The present invention provides a software-based solution and includes methods, systems, and software codes for a cost effective delivery and organization of multimedia content, informational feeds and interactive advertisements transmitted over the Internet to the user's TV and/or entertainment system already present in the user's home or office. This invention will further advance the convergence of the Internet, portable screen-based media devices, land line and mobile telephones, and traditional television communication channels.