Abstract: A method of displaying an advertisement on a user device, the method including displaying a screensaver window on the user device, the screensaver window having a first mobile image and an active region, collecting user interaction information corresponding to a user's interactions with the screensaver window, determining a new first mobile image based upon the user tracking information, and displaying the new first mobile image on the screensaver window.

Abstract: A system for displaying data on a screensaver window, the system including a user device, the user device including a processor for executing a screensaver process, a visual display for displaying the screensaver window, and an input device coupled to the user device for interacting with the screensaver window, wherein the user device executes the screensaver process and causes the display of the screensaver window on the visual display, the screensaver window having an active region selectable by a user and a first mobile image, and wherein a selection of the active region causes an additional image to be displayed over the screensaver window.