Abstract: A method for error free initialization of a display tag includes providing a display tag, scanning the display tag with a near field source to cause the display tag to generate identification indicia, storing the identification indicia if only a single display tag generates that identification indicia, scanning the barcode of a product to be associated with the display tag, and associating, in a database, the identification indicia of the display tag with the barcode of the product to be associated with that display tag.

Abstract: A low-profile Wireless Display Tag (WDT) fits within the confines of a retail store display shelf-edge C-channel. The WDT may also be used to tag high-value retail item units where it can simultaneously function as a price tag, and an anti-theft device. The invention provides for bidirectional communication between the WDT and a central database. The invention uses a low profile antenna that may be painted onto a surface within the WDT. The WDT is capable of displaying graphics or variable format alphanumeric characters and the placement of display items is user programmable. The WDT uses an RF integrated Circuit (RFIC) that combines the backscatter RF communications method, amplified backscatter RF communications method and the active RF communications method.

Abstract: A wireless display tag, adapted to fit within the C-channel of a shelf-edge, or otherwise usable as a hang tag or small identification device, includes, depending on implementation, an active transceiver, a passive transceiver, or both, with analog and digital control portions for managing communications with a host.