Abstract: Techniques for selecting a targeted content item for playback are described in various implementations. A method that implements the techniques may include receiving, at a computer system and from an image capture device, an image that includes a plurality of potential users of a presentation device. The method may also include processing the image, using the computer system, to determine an indication of a relationship between two or more of the plurality of potential users. The method may further include selecting, using the computer system, a targeted content item for playback on the presentation device based on the indication of the relationship.

Abstract: Techniques for selecting a targeted content item for playback are described in various implementations. A method that implements the techniques may include receiving, from an image capture device, an image that includes a user who is viewing a first content item being displayed on a presentation device. The method may also include processing the image to identify a facial expression of the user, and determining an indication of user reaction to the first content item based on the identified facial expression of the user. The method may further include comparing the indication of user reaction to an indication of intended reaction associated with the first content item to determine an efficacy value of the first content item. The method may also include selecting a targeted content item for playback on the presentation device based on the efficacy value.

Abstract: Systems and methods for selecting targeted content are provided. An image is determined, and a set of faces in the image are also determined. Each face corresponds with a user of a display. A characteristic profile of the set of faces in the image is determined. The characteristic profile is compared to targeting criteria associated with a multimedia content item, to generate a comparison result. A multimedia content item of a plurality of multimedia content items is selected, based on the comparison result.

Abstract: Systems and methods for providing content are described. An image and a set of faces in the image are determined. Each face in the set of laces corresponds with a user of a display screen. For each face in the set, an identifier is determined, content targeted for the face is selected, a location of the face within the image is determined, and using the face location, a location on the display screen for providing a visualization of the targeted content is determined.