Abstract: A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Abstract: A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Abstract: A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system including a search engine server that provides a search user interface. The search user interface includes a search field that enables a user to submit a search request as well as a set of contextual labels that enable a user to specify, through interaction with one of multiple different presented contextual labels, a topical context for the search request. The search engine server identifies a set of search results using the search request and the topical context for the search request. The system also includes a content server that identifies additional content related to both the search request and the topical context and provides the identified additional content for presentation with the set of search results in the search user interface.

Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

Abstract: A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Abstract: A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system including a search engine server that provides a search user interface. The search user interface includes a search field that enables a user to submit a search request as well as a set of contextual labels that enable a user to specify, through interaction with one of multiple different presented contextual labels, a topical context for the search request. The search engine server identifies a set of search results using the search request and the topical context for the search request. The system also includes a content server that identifies additional content related to both the search request and the topical context and provides the identified additional content for presentation with the set of search results in the search user interface.

Abstract: A system and method for generating an electronic document are provided. A request to generate an electronic document associated with a concept is received. Content for the electronic document is suggested based on the concept. A selection of the suggested content is received. An electronic document is automatically generated using the selected suggested content.

Abstract: A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

Abstract: A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.

Abstract: A system and method for associating a document with a concept are provided. One or more idea-electronic document associations is identified, wherein each idea-electronic document association is based on a user performance criteria relative to the electronic document and the idea. At least one of the one or more electronic documents is identified with a concept based on the one or more idea-electronic document associations, wherein the concept is related to the one or more ideas.

Abstract: A system and method for generating an electronic document are provided. A request to generate an electronic document associated with a concept is received. Content for the electronic document is suggested based on the concept. A selection of the suggested content is received. An electronic document is automatically generated using the selected suggested content.

Abstract: A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.

Abstract: Methods, systems, and apparatus, including computer program products, for generating advertisements from advertising templates. In one implementation, a method includes receiving a meta-keyword and a list of one or more keywords that are associated with the meta-keyword. An advertisement template that includes the meta-keyword is received. An advertisement is generated from the advertisement template. The generated advertisement includes one of the keywords in the list of keywords associated with the meta-keyword.

Abstract: A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the rating information from the one or more evaluators.

Abstract: A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the rating information from the one or more evaluators.

Abstract: A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.