Patents by Inventor Leqiang Li

Leqiang Li has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Relaxing policy rules for regulating the presentation of sponsored content to a user of an online system based on characteristics of the user
    Patent number: 10373271
    Abstract: An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.
    Type: Grant
    Filed: March 1, 2017
    Date of Patent: August 6, 2019
    Assignee: Facebook, Inc.
    Inventors: Matthew Feldman, Jonathan Mooser, Cassidy Jake Beeve-Morris, Halil Bayrak, Aishwarya Rajagopal, Shuo Li, Leqiang Li, Zachary Zhang
  • RELAXING POLICY RULES FOR REGULATING THE PRESENTATION OF SPONSORED CONTENT TO A USER OF AN ONLINE SYSTEM BASED ON CHARACTERISTICS OF THE USER
    Publication number: 20180253800
    Abstract: An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.
    Type: Application
    Filed: March 1, 2017
    Publication date: September 6, 2018
    Inventors: Matthew Feldman, Jonathan Mooser, Cassidy Jake Morris, Halil Bayrak, Aishwarya Rajagopal, Shuo Li, Leqiang Li, Zachary Zhang