Abstract: A diffuser for a flash of a hand-held camera, the diffuser including: (A) a sheet material that can be curved, angled, or folded to form a generally tubular shape that can be attached to the flash of the hand-held camera; and (B) means for selectively retaining the sheet material in the generally tubular shape. A method of diffusing a flash of a hand-held camera is also provided, the method comprising the steps of positioning a diffuser according to the invention on the flash of the hand-held camera. The method can include the step of taking flash photography with the hand-held camera with the diffuser on the flash.