Abstract: A cooler system having improved insulative properties. The cooler system includes, in various preferred embodiments, thicker sidewalls having insulative materials with improved thermal qualities, one or more reflective surfaces, a sealing mechanism to minimize the leakage of cold air, an insulative apron for containing cold air around the contents of the cooler, compression mechanisms for compressing the upper lid against the side walls of the cooler and many other features to improve the thermal benefit of the cooler.