Abstract: A baby bottle holder system that includes an elongated, flexible belt removably attached to a pair of arms extending from a child's seat such as a stroller or a high chair and a biasable loop member adapted to hold a baby bottle connected to the center portion of the belt. In the non-use position, the belt hangs downwards and the loop member is disposed below the horizontal plane of the pair of arms. In the use position, the child has pulled the bottle upwards to his mouth and the loop member is positioned above the plane of the arms. A unitary biasable belt and loop member or a biasable loop member attached to a flexible belt can be used. Removable attaching means such as snap-on connections are used to secure the belt to the arms of the seat.