Abstract: A system for providing an interactive promotion to a mobile device has a text messaging server, promotional content stored in a database and an operations and reporting system for retrieving promotional content from the database and generating text messages based on the promotional content for transmission via the text messaging server. The system provides direct marketing promotional content to a consumer who opts in via a wireless network. The consumer then interacts with the promotional system to receive incentives paid for by the client company.

Abstract: A desktop survey system for creating and scanning a survey form to be completed by a survey respondent, the survey form being printed on a scannable form having a preprinted timing track that can be scanned by an optical mark scanner is comprised of a processor for entering, editing, and formatting customized questions and corresponding response areas and for adjusting and aligning the locations of the questions and response areas to be printed on the scannable form, a printer for printing the customized questions and the corresponding response areas on the scannable form to create a customized survey form, and an optical mark scanner and attached processing means for defining the fields to be scanned, scanning the survey forms and tabulating and analyzing the results.

Abstract: A scannable form for an optical mark scanning apparatus in the form of a generally rectangular sheet of paper or like material having a preprinted timing track along one edge and a plurality of preprinted quality assurance marks is printed by a laser printer with customized questions and corresponding response bubbles to create a survey form. An overprint registration system is used in conjunction with the scannable forms to align material for printing on the scannable forms prior to printing the survey form by printing an overprint registration mark corresponding to at least one of the quality assurance marks and adjusting the position of said overprint registration mark to establish the alignment between the response bubbles to be printed and the preprinted timing track.