Abstract: Embodiments of the present invention disclose a method, computer program product, and system for service catalog management. A computer identifies information corresponding to a plurality of service requests included on a service desk, wherein the identified information includes usage and financial information corresponding to the plurality of service requests. The computer determines a service offering candidate for inclusion in a service catalog, wherein the service offering candidate is determined from the plurality of service requests included in the service desk. The computer determines a fulfillment solution corresponding to the service offering candidate, wherein the fulfillment solution includes a workflow process for the service offering candidate, scripts for automating procedures, offering parameters, and costs associated with the service offering candidate.