Abstract: A system, method, and apparatus, to distribute and deliver to mobile computing device any multimedia content including non-interrupting, actionable advertisements, promotions and information by using imperceptible to humans sound codes embedded in audio and, alternatively or in tandem, by using visual codes printed on paper or displayed on any electronic screen is provided. The invention enriches the format of traditional broadcasting and digital content delivery through any existing digital and print media channel by augmenting the programming and printed text with unlimited information residing on the Internet. All this added information, including text, video, graphics, and sound is made available to listeners or viewers seamlessly, in real time and contextualized with the programs—radio, TV, arena broadcasting, public address system broadcasting, and Internet, either live or pre-recorded.

Abstract: A method for creating an interactive movie or video is disclosed. The interactive video method involves producing a new video format incorporating multiple selectable video channels of interconnected content, thereby enabling viewers to create their own personalized viewing experience. The multiple streams of video are incorporated into a single multi-channel video stream readable by a claimed player software that makes them available to a viewer on various viewing platforms such as Oculus Rift™ Virtual Reality (VR) Headset.