Patents by Inventor Levent Ertöz

Levent Ertöz has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertisement selection
    Patent number: 8423405
    Abstract: In general, in one aspect, a first request to provide one or more advertisements on a first web page is received, the first web page comprising one or more items of web content related to a query. A first quality score is calculated for a first advertisement included in a set of one or more candidate advertisements. The first advertisement is presented on the first web page based at least in part on the first quality score. A second request is received to provide one or more advertisements on a second web page, the second web page comprising one or more different items of web content related to the query. A second quality score for the first advertisement is calculated based at least in part on the previous presentation of the first advertisement. It is determined whether to present the first advertisement on the second web page based at least in part on the second quality score.
    Type: Grant
    Filed: November 1, 2010
    Date of Patent: April 16, 2013
    Assignee: Google Inc.
    Inventors: Karthik Gopalratnam, Levent Ertöz, Myles Sussman, Marc Berndl, Dan Liu, Sridhar Ramaswamy, Nicholas C. Fox, Jonathan G. Alferness, Adam I. Juda