Abstract: An in-store fixture for the displaying of bananas or the like in an atmosphere of controlled temperature and humidity has a plurality of support members that accommodate a number of banana hands in a substantially vertically oriented display. The support members are arranged to accommodate the banana hands in a substantially spaced, noncontacting relationship relative to one another such that a zone or curtain of circulating, temperature and humidity controlled air essentially surrounds each respective banana hand. Individual banana hands are held by respective hook elements depending from their associated support members to permit removal of any selected one banana hand without the need for handling adjacent hands, thereby significantly reducing wastage caused by excessive handling of the product and undesirable contact of the same with one another.