Abstract: An apparatus for carrying an advertising card including an elongated member having a generally planar portion. The generally planar portion has a front side and a rear side. The elongated member further includes a pair of longitudinally extending flanges defining a first pair of longitudinally extending tracks. The first pair of longitudinally extending tracks is disposed adjacent the front side of the generally planar portion and is adapted to cooperatively receive the advertising card.

Abstract: An auxiliary display assembly for a merchandising display unit is provided. In one application, the auxiliary display assembly is adapted to releasably attach to an upright support member of the gondola display unit and includes first and second cantilever members which are interconnected by an otherwise free standing vertical member. The vertical member is formed to include a plurality of apertures which are adapted to receive a peg member. The auxiliary display assembly is constructed such that the peg member is ultimately positioned substantially parallel to and spaced apart from a wall portion of the gondola display unit. In one form, the vertical member is rotationally attached to the first and second cantilever members. In alternative constructions, the peg members may be integrally formed with the vertical member and the first and second cantilever members include first and second telescopically related parts.

Abstract: An auxiliary display assembly for a merchandising display unit is provided. In one application, the auxiliary display assembly is adapted to releasably attach to an upright support member of the gondola display unit and includes first and second cantilever members which are interconnected by an otherwise free standing vertical member. The vertical member is formed to include a plurality of apertures which are adapted to receive a peg member. The auxiliary display assembly is constructed such that the peg member is ultimately positioned substantially parallel to and spaced apart from a wall portion of the gondola display unit. In one form, the vertical member is rotationally attached to the first and second cantilever members. In alternative constructions, the peg members may be integrally formed with the vertical member and the first and second cantilever members include first and second telescopically related parts.

Abstract: An auxiliary display assembly for a gondola merchandising display unit is provided. The auxiliary display assembly is adapted to releasably attach to an upright support member of the gondola display unit and includes first and second cantilever members which are interconnected by an otherwise free standing vertical member. The vertical member is formed to include a plurality of apertures which are adapted to receive a peg member. The auxiliary display assembly is constructed such that the peg member is ultimately positioned substantially parallel to and spaced apart from a wall portion of the gondola display unit. In one form, the vertical member is rotationally attached to the first and second cantilever members. In alternative constructions, the peg members may be integrally formed with the vertical member and the first and second cantilever members include first and second telescopically related parts.

Abstract: An auxiliary display assembly for a gondola merchandising display unit is provided. The auxiliary display assembly is adapted to releasably attach to an upright support member of the gondola display unit and includes first and second cantilever members which are interconnected by an otherwise free standing vertical member. The vertical member is formed to include a plurality of apertures which are adapted to receive a peg member. The auxiliary display assembly is constructed such that the peg member is ultimately positioned substantially parallel to and spaced apart from a wall portion of the gondola display unit.