Abstract: A method for encouraging user (11) access to data services (20) by a portable communications device (18) configured both for communications and to access such data services. Content for presentation on another user device (14) includes embedded connection data allowing the portable device to access the services. The service provider provides incentives both to the user (11) in return for service, and to the provider of content in return for the embedding of the service connection data in the content.

Abstract: A method and system for the enabling of access to data services, together with devices, record carriers and signal formats for use with the same, comprises a consumer electronics device (14) arranged to receive content (24) and operable (36, 72) to present the same to a user; and a portable communications device (18) configured both for communications (70) and to access (50, 62) data services. Various means (40, 16, 48) are provided for transmitting data from the consumer electronics device (14) to the portable communications device (18). One or more services related to the content received by the consumer electronics device are provided (20), with connection data (26) for the service or services being delivered to the consumer electronics device (14) in conjunction with the content (24).

Abstract: A leisure facility visitor interaction system is described. A plurality of transmitter/receivers (30) are distributed over the leisure facility (10). Portable terminal devices (20) are used, each portable terminal device (20) being issued to one or more visitors to the leisure facility (10), each transmitter/receiver (30) providing a transmission zone (35) and each having one or more electronic facilities or offers concerning the leisure facility (10) accessible via the respective transmission zone (35), wherein the portable terminal devices (20) are configured to communicate with the transmitter/receivers (30) when within the respective transmission zone to thereby access the facilities or offers.