Abstract: A pivot bushing for insulating a pivot shaft and component pivotally mounted to a seat assembly of an automotive vehicle. The pivot bushing comprises a circumferential planar rim having an inner surface defining a bushing aperture and an outer surface defining a bearing surface. The inner and outer surfaces extend between an upper edge and a lower end. An upper flange projects outwardly from the upper edge of the rim and about the perimeter of the outer surface and a lower flange projects outwardly from the lower edge of the rim and about the perimeter of the outer surface defining a channel formed between the outer surface, upper flange and lower flange for receiving and insulating the component from the pivot shaft.