Abstract: A content recommender based on collaborative filtering and implicit user feedbacks comprising retrieving a social graph split into a user and the user's relationship network in order to obtain a social aware model of the user's preferences based on preferences of the users belonging to the user's relationship network, minimizing the objective function for all the response values of the whole user-item matrix, the response values meaning implicit and explicit feedback data, providing a list of content recommendations obtained by a score function computed using the social aware model.