Abstract: A closure is provided for a collapsible tube having a cap portion which engages a movable slide member. When the cap is open, the slide member is moved. Indicia is visible through openings in the closure member, creating the image of animation. The closure is in the form of a fanciful figure, such as a head. When toothpaste is dispensed, it emerges from an opening in the head or design in a shape as determined by the opening outline, thus extruding the toothpaste in an appealing form.