Abstract: A lightweight, portable lateral heat press machine that allows an operator to quickly and economically transfer graphic characters or images using an ink transfer paper process or a sublimation process, or vinyl onto the surface of a garment or an object. The device includes a vertical aligned sliding arm assembly perpendicularly aligned to a horizontally aligned chassis assembly. Attached to the chassis assembly is at least one workstation assembly and a console. The workstation assembly includes a pedestal with an exchangeable, horizontally aligned lower platen that may be selectively rotated and locked in portrait or landscape orientation and a height and pressure adjustment feature. The sliding arm assembly extends upward and forward and includes a heated, upper platen attached to a manually operated plunger. The console contains the controls for operating the heating element inside the upper platen and a timer.