Abstract: A collapsible point-of-purchase display apparatus articulable from a single unitary blank of foldable material, and upon articulation, positionable and free standing on a support surface, without formal assembly at the point of purchase location. The apparatus includes a frame and at least one shelf for the display of goods thereon. Furthermore, the apparatus is capable of being reversibly further articulated from its substantially upright, rigid three dimensional display configuration to a substantially flat, planar collapsed configuration for efficient shipment. The apparatus may further include a header board attached to the back panel of the apparatus to further promote and advertise the goods displayed.