Abstract: A system and method of reporting a contextual record, are described. Population data representing respective population segments of a first partner and a second partner is received. The respective population segments include a record overlapping between the first partner and the second partner. A first match time at which the record has a first record status for one of the partners is determined. In response to a change in the first record status to a second record status for one of the partners, a second match time of the record is determined. Report data, including the first match time and the second match time, is generated for display to represent a history of the record statuses.

Abstract: A system and method of attributing an influence that a partner has on an account, are described. The method includes receiving activity data indicating interactions between the partner and the account. The activity data is used to determine the influence that the partner has on the account. A report is transmitted for display, and the report includes influence data indicating the influence of the partner on the account. Other embodiments are also described and claimed.