Abstract: A method and an apparatus for recommending a business object, an electronic device, and a storage medium include: obtaining audience attribute information and business object attribute information; determining whether to display the business object according to the audience attribute information and the business object attribute information; and displaying, when determining to display the business object, the business object. By means of audience attribute information, a business object matching the audience can be determined from a business object library, and the business object is more in line with viewing interests of the audience; moreover, different business objects can be pushed to different audiences, so that the correctness and flexibility for pushing business objects are improved.