Patents by Inventor Linsha Chen

Linsha Chen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20250029144
    Abstract: Systems and methods described herein retrieve data from a data store, the data comprising marketing data associated with a plurality of advertising channels disposed in a plurality of geographic units. The systems and methods pre-process the data to derive a pre-processed data set, and hierarchically cluster the pre-processed data set. The systems and methods further derive a reduced multicollinearity data set having one or more clusters based on the hierarchically clustering by reducing a distance metric among geographic units of the plurality of geographic units that are disposed inside the one or more clusters, and analyze the one or more clusters with a model to generate one or more visualizations used to increase an impression impact, increase a carryover, or a combination thereof, in at least one of the plurality of advertising channels.
    Type: Application
    Filed: July 19, 2024
    Publication date: January 23, 2025
    Inventors: Yufei Wu, Zhiying Gu, Shaojie Deng, Jikun Zhu, Linsha Chen