Abstract: Various aspects are disclosed herein for communicating and displaying of hyperlinks in a computing community. Hyperlinks can be communicated by being embedded in messages, such that users of a closed computing community can send and receive such hyperlinks. These hyperlinks can link to hyperlinked content that can be stored on a central computing device responsible for administering the community. Moreover, any content that is associated with hyperlinks, whether that content is in the form of blogs, RSS feeds, and so on, can be made publicly available while any associated hyperlinks will be visible only to a subset of computing devices, namely, the community computing devices (but not to any general computing devices accessing the content). This task may be accomplished by using predetermined and/or proprietary schema properly understood only by the community computing devices.