Abstract: Gift bag assemblies and related retail displays include multiple components which are selected and assembled to form unique gift bags. The display includes a plurality of each of the gift bag components which include bags which have a transparent pocket for receiving a decorative card, decorative cards which bear printed matter which is visible through the transparent pocket, and handles which have a gripping portion and an attachment portion and a fastener on the attachment portion for attachment to the bag. The consumer selects each of the components based upon occasion or design attributes and assembles a unique gift bag by insertion of a selected decorative card into the transparent pocket of the bag, and attachment of a selected handle to the bag.