Patents by Inventor Lisa Marie Erickson

Lisa Marie Erickson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • ACCOUNTING FOR DIFFERENCES IN USER INTERACTION WITH CONTENT PRESENTED BY DIFFERENT SYSTEMS WHEN SELECTING CONTENT BY AN ONLINE SYSTEM
    Publication number: 20170098250
    Abstract: An online system presents advertisements itself and provides advertisements to third party systems. To mitigate different amounts interactions performed by users presented with advertisements via the online system or presented via a third party system, the online system modifies bid amounts associated with advertisements based on a difference in a number of interactions performed by users presented with advertisements via the online system and a number of interactions performed by users presented with advertisements via a third party system. Based on the difference in interactions performed by users presented with advertisements via the online system and via the third party system, the online system modifies bid amounts associated with advertisements. When the third party system requests an advertisement from the online system, the online system selects an advertisement for the third party system using the modified bid amounts.
    Type: Application
    Filed: December 29, 2015
    Publication date: April 6, 2017
    Inventors: Robert Daniel Paul Masson, Glen Thomas Hastings, Lisa Marie Erickson