Abstract: A computerized method and a system for marketing program development are provided. In example embodiments, the method may include providing a user interface over a computer network such as the Internet, receiving from the user interface a marketing program proposal including program information. The method may also include facilitating a strategic review process of the marketing program proposal. The method may further include facilitating of a capacity review process of the marketing program.

Abstract: A computerized method and a system for marketing planning and marketing program development are provided. In example embodiments, the method may include receiving a marketing program proposal including program information. The method may also include facilitating a strategic review process of the marketing program proposal. The method may further include facilitating of a capacity review process of the marketing program.

Abstract: Systems and methods for allocation of common resources in an entity are provided. Various programs within the entity each utilize a shared resource. In an example embodiment, a method comprises receiving a ranking of programs within the entity. The method also includes identifying common tasks and an amount of time required to complete each respective common task. Upon receiving a set of desired tasks associated with each of the programs, a desired budget is determined for each of the programs. The method results in allocating the common resource based on the ranking and the respective desired budget of the programs.

Abstract: A computerized method and a system for marketing planning and marketing program development are provided. In example embodiments, the method may include receiving a marketing program proposal including program information. The method may also include facilitating a strategic review process of the marketing program proposal. The method may further include facilitating of a capacity review process of the marketing program.