Abstract: A system and method of creating electronic characters in one or more electronic formats, selectively customizing the characters, and presenting them via electronic channels in response to satisfaction of one or more programmable conditions is disclosed. The system enables entities to competitively bid to customize the personality and/or other attribute of a character. For example, a character may be presented via an electronic channel to an audience (e.g., one or more end users who view, listen to, or otherwise experience a character through an electronic channel). An entity may bid on altering that character's personality and/or other attribute. If the entity's bid is selected by the system (e.g., over other bids that also compete to alter one or more attributes of that character), the system customizes the character's personality and/or other attribute according to the winning bid's customization, and presents the customized character via the electronic channel to the audience.

Abstract: A portable exercise device that uses a single centrally located bungee to provide equal tension on both sides of a user's back. A seat attachment strap secures the device to a seat back. In one embodiment, an optional pad worn by the user is secured to a tension strap which is attached at its ends to the bungee. The tension strap is held in place on the seat attachment strap by retaining straps mounted on the seat attachment strap. To exercise the abdominal muscles, the user leans forward causing the single tension cord to exert equal pressure on the side straps thereby exercising the abdominal muscles. By reversing position, the user may exercise back muscles by leaning backward, or exercise chest and arm muscles by pushing against the seat back with the user's arms. An alternative embodiment uses a chest strap that is centrally attached to the tension strap by a centrally located attachment strap. Another alternative embodiment attaches the tension strap directly to the chest strap.