Abstract: Described is a process for counteracting malodors including but not limited to pet malodor, tobacco malodor and mildew malodor comprising using as an additive to a base perfume composition a mixture consisting essentially of from about 20 up to about 60% musk, from about 30% up to about 70% citrus, and from about 1% up to about 20% mint. Adding from about 0.5% up to about 20% of such a malodor coverage formulation will yield from about a 10% up to about a 75% improvement in malodor neutralization efficacy; and a composition useful in such process.

Abstract: Described are schiff base reaction products of alkyl anthranilates having the structure: ##STR1## wherein R.sub.3 represents methyl or ethyl; helional having the structure: ##STR2## and aldehydes having the generic structure: ##STR3## wherein R represents a hydrocarbyl or hydroxy hydrocarbyl moiety including the aldehydes:(a) pinoacetaldehyde having the structure: ##STR4## (b) pinoisobutyraldehyde having the structure: ##STR5## and (c) lyral, a mixture of compounds having the structures: ##STR6## and derivatives there and organoleptic uses thereof in augmenting or enhanving the aroma or taste of consumable materials including perfume compositions, colognes, perfumed articles, foodstuffs, chewing gums and beverages.

Abstract: Described are schiff base reaction products of alkyl anthranilates having the structure: ##STR1## wherein R.sub.3 represents methyl or ethyl; helional having the structure: ##STR2## and aldehydes having the generic structure: ##STR3## wherein R represents a hydrocarbyl or hydroxy hydrocarbyl moiety including the aldehydes:(a) pinoacetaldehyde having the structure: ##STR4## (b) pinoisobutyraldehyde having the structure: ##STR5## and (c) lyral, a mixture of compounds having the structures: ##STR6## and derivatives there and organoleptic uses thereof in augmenting or enhancing the aroma or taste of consumable materials including perfume compositions, colognes, perfumed articles, foodstuffs, chewing gums and beverages.