Abstract: The present invention relates to provisioning of cloud based software gaming services. The systems and methods of the present invention enable users who are presented with targeted content relating to cloud based software games to be able to experience the targeted content in an efficient, interactive and user friendly manner—while simultaneously restricting the user experience only to the targeted content, and avoiding having the user navigate the entire game play interface or the entire game play flow in chronological order. The invention offers solutions for using embedded links and/or deep links within targeted content delivered to client terminals, for the purposes of implementing fine grained gaming session control between a cloud gaming server and the client control for cloud based delivery of software gaming services to the client terminal.

Abstract: The present invention relates to conversion event tracking and attribution. The invention enables measuring the impact of marketing events on distribution and adoption of software products and/or services and attribution of a conversion event to a source that is responsible for that conversion. The invention additionally enables optimization of targeted traffic/content delivery to users based on accurate tracking and attribution of conversion events. The invention is implemented by a conversion tracking server configured for network communication with a users terminal device and optionally for network communication a cloud services server system, to implement conversion event tracking and attribution.